CEO
Federico Ramírez
Experience in insurance, customer experience and commercial execution, applied to building a better way to understand and purchase essential products.
InsuranceCustomer experienceCommercial execution
Intelligent infrastructure for decisions and distribution
The intelligent layer between consumers and providers.
We help people understand, compare and purchase essential products. At the same time, we give providers new AI-powered infrastructure for acquisition, conversion and service.
First Place — Global Venture Forum Awards 2026Northeastern University · London
5 options for your 2023 Toyota RAV4
Broad coveragePersonal useSort: best match✓ Vehicle identified
InsurerPremium / moDeductibleMatch
IN
US$52US$50094INS
Voluntary Auto Insurance
MA
US$48US$75089MAPFRE
Auto Plus
AS
US$55US$50086ASSA
Auto Total
QU
US$44US$1,00078Quálitas
Auto Amplia
MN
US$46US$1,00075MNK
Auto Protegido
Clara · AI Assistant
Online 24/7“INS is your best match: the lowest deductible and, since you live near the coast, it covers falling branches and strong winds at no extra charge. It is US$8 more per month than the cheapest, but it covers exactly your risk.”
Match = how closely each option fits the customer’s request · Illustrative prices
The problem
Buying essential products is still unnecessarily difficult.
Information and context become fragmented precisely when consumers and providers need them most.
Consumer
Multiple websitesPDFsWhatsAppCallsTechnical terminologyDifferent requirementsUnclear comparisons
Provider
Unqualified inquiriesRepeated explanationsManual follow-upMissing documentsFragmented contextOperational friction
ComparaFácil turns that friction into a structured journey.
The ComparaFácil layer
From an isolated search to a better-structured relationship.
We do not want to simply generate a lead and disappear. We are building infrastructure to support more of the process between intent and a long-term relationship.
01
Discover
02
Understand
03
Compare
04
Decide
05
Apply
06
Verify
07
Transact
08
Manage
09
Renew
Available today
Education, comparison and structured intent
In development
Applications, validation and follow-up
Platform vision
Service and continuity with consent
AI in action
From a need to an opportunity ready for action.
ComparaFácil uses AI to transform a person's expressed need into context, comparison and structured actions for both sides.
01 · Need
01 · Need
The customer explains what they need
In natural language. Without first having to understand every product.
ComparaFácil AI
Auto insurance
“I want to insure my 2025 RAV4. I want good coverage, but I don't want to overpay.”
02 · Understanding
02 · Understanding
02 · Understanding
ComparaFácil does the heavy lifting
ComparaFácil intelligence
Understands
interprets needs and priorities
Organizes
turns the conversation into useful information
Compares
evaluates available options
Explains
translates complex differences
Recommends
helps the user decide
RAV4 2025
Auto insurance
Priority
High coverage
Sensitivity
Price
Intent
Ready to compare
03 · Decision
03 · Decision
The customer understands their options and decides.
Option A
Broad coverage
Standard deductible
Assistance included
Compared price
Option B
Selected by the customerBroad coverage
Flexible deductible
Assistance included
Balanced price
Option C
Essential coverage
Standard deductible
Optional assistance
Compared price
Comparison stops being a price list and becomes a decision the customer can understand.
04 · OpportunityReady to proceed
04 · Opportunity
The provider receives context, not just a lead.
The provider can understand what the customer needs, the path they took and the next action.
Partner Console · Opportunity
Auto insurance
Customer
CF-0241
Vehicle
Toyota RAV4 · 2025
Intent
High
Comparison
Completed
Selected option
Plan B
Documents
4 / 5
Next action
KYC signature
For the consumer
Less complexity. More clarity to decide.
For the provider
Less friction. More context to convert.
AI works in the middle so both sides arrive better prepared for the decision.
For providers
Visibility into every case, not an inbox of leads.
Partner Console brings together the portfolio originated by ComparaFácil, cases pending issuance and post-sale follow-up, with the context behind every decision.
FedePartner Console
ComparaFácil portfolio · September
Hello, Fede
The portfolio generated by this channel, all in one place.
2,834
Active policies
+312 this month
US$1,275,000
Annual premium
channel portfolio
89%
Renewal
last 12 months
96%
Claims within SLA
41 open
New policies by month
View detail →180Apr
235May
298Jun
356Jul
428Aug
512Sep
Next 30 days
Renewals214
Pending issue63
Claims41
Claims
Minor collision · AutoIn review
Baggage · TravelPaid
Partial theft · AutoDocuments
Illustrative data
Collaboration model
ComparaFácil absorbs the commercial and service workload. The partner executes regulated activities.
A clear division of responsibilities helps prepare every case without replacing the partner's authority or regulated processes.
Prepares and supports
ComparaFácil
- Attracts and educates the customer
- Compares available options
- Prepares the case context
- Supports the customer journey
Case with context and next action
Executes regulated activities
Partner
- Retains licensing and intermediation
- Handles issuance and collection
- Manages regulated requirements
- Operates the activities under its responsibility
Customer autonomy
More control for the customer. Less repetitive support for the partner.
A clear dashboard brings policies, renewals, claims and payments together so everyday actions do not always depend on a call.
FedericoMy accountYour peace of mind, made simple
Hello, Federico
Manage your insurance in one place.
2
active policies
Your protection on track
Nov 12, 2026
next renewal
Auto Insurance
My policies
View all my policiesAuto Insurance
INS
Monthly premium
$89
Renewal
Nov 12, 2026
Broad coverageRoadside assistanceCivil liability
Travel Insurance
Atlas
Monthly premium
$25
Renewal
Jan 3, 2026
Medical expensesTrip cancellation24/7 assistance
Quick actions
File a claimReport a loss quickly
Request a policy changeUpdate coverages or your information
Talk to an advisorGet answers from our team
Claim · Lost luggage
Travel Insurance · Vuelta Alegre
US$850
Received
Received
Under review
Approved
Payout
Estimated payout: 2 business days
Smart renewals
View moreYour auto insurance expires in 24 days
Compare and save. We found a better option for you.
INS
Your current policy
$89/mes
MAPFRE
Similar coverage
$77/mes
Best optionClaims
View allMinor collision
Auto Insurance · INS
Resolved
3 days ago
Payments and collections
View historyLast payment
$89
Aug 12, 2025
Next payment
$89
Sep 12, 2025
Illustrative experience
Platform vision
A relationship that can grow with every decision.
Insurance is the first phase, not the ceiling. Over time, the same relationship and context can support decisions across travel, finance, telecom and the home.
Auto
Travel
Home
Health
Household
Banking
Telecom
Financing
Utilities
This evolution depends on each category and would reuse context only when appropriate, with consent, transparency and suitable controls.
Travel
Destination · dates · household members
Travel insurance · eSIM · services
Vehicle
Model · year · use
Insurance · financing · maintenance
Expansion roadmap
We start with auto. Then, the full portfolio.
Expansion moves in an orderly sequence: first we consolidate insurance, then extend the relationship over time to other essential decisions.
01 · Starting point
Insurance
Auto
02 · Next line
Travel insurance
03 · Expansion vision
Other insurance linesFinanceTelecom and homeTravel
ComparaFácil
Travel insurance
Trip protected
One decision can reveal the next relevant need.
ComparaFácil
eSIM for the destination
Connectivity ready
Illustrative flow · expansion vision
Flexible integration
Designed to integrate with the way your organization already operates.
Integration can start simply and evolve with the relationship. An API is not required to participate.
Inputs
API
Structured files
Product feeds
Manual onboarding
ComparaFácil
ProductsEligibility rulesPricingCoverageRequirementsAvailability
Outcomes
Better-prepared cases
Applications
Customer context
Next actions
Business model
Incentives aligned with outcomes.
The model is agreed by category and provider. Using ComparaFácil does not create an additional cost for the consumer.
01
Insurance
Commission on completed business
02
Financial products
Customer acquisition or agreed model
03
Telecom
Activation or acquisition
04
Other categories
Model agreed with the provider
International recognition
Born in Costa Rica. Recognized internationally.
ComparaFácil won first place at Northeastern University’s 2026 Global Venture Forum Awards during the Global Leadership Summit in London.
Read the Northeastern article
Company
Built from real experience in industry, sales and technology.
COO
Leo Tinoco
Experience in operations, partnerships, go-to-market and digital transformation, focused on turning product vision into commercial execution.
OperationsPartnershipsGo-to-marketDigital transformation
Frequently asked questions
What matters when exploring a partnership.
Explore a partnership
Let’s build a better way to connect supply and demand.
We are opening partnerships with insurers, financial institutions, operators and providers interested in exploring smarter acquisition and service infrastructure.
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