AI to turn comparison into clearer decisions and more qualified opportunities.
ComparaFácil.ai educates, informs and guides users before they buy insurance, banking products, home internet or mobile plans — reducing commercial friction and generating more qualified opportunities for providers.
A Costa Rican AI-assisted comparison platform, built to deliver clarity before the purchase and efficiency before the sale.
The market doesn't just need more options. It needs more clarity before deciding.
In insurance, financial products, internet and mobile, consumers face scattered information, technical jargon and little clarity to compare. Digital comparison is already a validated category in the region, yet there's still a major opportunity to improve prior user education and the quality of the opportunities providers receive.
Scattered information
Consumers must search and compare across multiple sources.
Technical language
Many products are hard to understand without context.
Low-confidence decisions
Many people move forward without clarity on which option suits them.
Unprepared leads
Providers receive users who still need education.
Higher commercial friction
Sales teams spend time explaining the basics.
Less differentiation
When everything boils down to price, brands lose room to show value.
From comparison to commercial opportunity.
ComparaFácil structures user intent, applies AI to comparison and connects providers with better-prepared demand.
Commercial agreement
We define vertical, model and partnership terms.
Information connection
We integrate products, conditions and applicable criteria.
Live feed
Information stays current via API, file or structured upload.
AI applied to comparison
The platform organizes and explains options for the user.
Qualified opportunity
The user moves forward with clearer intent and structured context.
Completed sale
The model activates only when the opportunity closes per the vertical.
Value for each side of the platform.
An intelligence layer that structures user intent and improves the quality of every commercial opportunity.
Close sales with better-prepared users
- Informed, educated prospects
- Stronger purchase intent
- Automated, scalable channel
- More visibility and brand credibility
- More structured information for sales follow-up
Buy with more clarity and fewer doubts
- Clear information in one place
- Simple explanations of complex products
- AI-assisted comparison
- Impartial guidance before buying
- No additional cost to use the platform
Each category opens a different acquisition, visibility and conversion opportunity.
ComparaFácil tunes its commercial model to the way each industry already works, with no additional cost to the user.
Insurers
Auto, home, health and life.
We help users understand coverages, deductibles and benefits before requesting a quote.
Banks
Cards, loans and accounts.
We make it easy to compare requirements, costs and benefits across financial products.
Home internet
Plans, speeds and coverage.
We connect demand based on coverage, speed and real usage needs.
Mobile
Plans, data, benefits and coverage.
We help users compare plans, data, benefits and coverage.
Northeastern UniversityRecognized in London for a Costa Rican solution with regional vision.
ComparaFácil was awarded first place at the Global Venture Forum Awards 2026 by Northeastern University, held during the Global Leadership Summit in London.
This recognition validates the potential of a solution born in Costa Rica to bring clarity, education and commercial efficiency to a category already relevant in Latin America.
“Federico Ramirez, founder of ComparaFácil, an AI-powered tool for comparing financial products, emerged in first place.”Read the Northeastern article
Founders with commercial, insurance and execution experience.
Federico Ramírez
Federico Ramírez leads ComparaFácil as CEO, bringing direct experience from the insurance industry and from building solutions focused on real customer needs. He has led one of the fastest-growing insurance brokerage firms in Central America, with experience across life, health, general risk, cargo, cyber, aviation and liability insurance. His approach combines technical expertise, commercial judgment and a leadership philosophy rooted in his personal and professional mantra: “lead by example”.
Leo Tinoco
Leo Tinoco leads operations, commercial strategy and partnership development at ComparaFácil as COO. He has experience building and scaling sales companies such as Sellerate, as well as in digital transformation, business development and regional go-to-market. He was Director of Digital Transformation at EPAM and currently leads the Business Unit at Baker Tilly, bringing expertise in B2B sales, strategic alliances, technology, professional services and commercial execution.